Kraft Foods has highly customized SharePoint 2007 to provide the web sites needed by their brand teams.  They worked with RazorFish (XHTML and CSS expertise) and Blackwell Consulting Services (.NET and SharePoint programming) to design a custom yet flexible solution.

By reducing the requirement for marketing agencies to maintain the brand sites, Kraft will save $2MM per year. 

The brand sites contain:

• Community interactions (discussion, rating, etc.)
• Videos
• Images
• Product Info
• Recipes
• Ads and promotions
• Newletters

IT Information - Global IS organization manage 270 global websites.  5 websites have moved to new SharePoint web sites.  The remainder will be done over the next 2 years.

Brand Managers work with a variety of marketing agencies.

Products – CS 2007, SP 2007, SQL 2005, .NET 2.0, Windows Server 2003

Developed "Global Service Components" used by the platform.

Built a "flexible template model" that allows the user's to change the page layout on the fly.

Standard Content Items – specific content with set styles that can be selected by the business user.

Customize the deployment tools to allow "Go-Live" and Rollback

Allows for syndicated content to 3^rd party websites

Brands each wanted unique look and feel.

Ratings and reviews, polls, surveys, subscriptions – standard web parts built by Razorfish

They wanted full creative and layout control over the web parts.

Extensions to MOSS 2007

• Non Visual Master Pages – Define areas for each part of the master page
• Flexible page layouts (now in SP 2010)
• Kraft Page Content Types – MetaData, javascript files
• Standard and Shared Content Web Parts. Needed to included content web parts in multiple pages. Reusable web parts.
• Used CSS friendly HTML (no tables). SP 2010 is doing this also.
• Navigation was a web part that could be placed anywhere on the page. Same web part looking at entire Site Collection structure but with different CSS applied depending on what they want to show and how.

How was it done?

• Separated Content & Presentation
• Web part allows XSLT to be selected and produces XML from the content. Renders compliant XHTML.
• (Get presentation for details – post with blog article)
• Master Page defines areas. Flexible Template allows the areas to be arranged and organized.
• Standard Content Editor web part – customized editing screen. 
• Shared Content is put on to a separate page. This page is then included in other pages as needed.

 Promotion and Versioning

• Blackwell developed a custom Deployment tool that allowed the users to select the pages to promote. Promotions can be rolled back if needed.
• Versioning was done for web parts as well as documents and pages.